Press Release
| 17 October 2007 | October 2007 Australian Hardware Journal: Timber Technology as a Source of Competitive Advantage
There has never been a greater need for businesses to keep up with the rapidly increasing rate of technological change. More and more timber businesses are realising this which means more companies are embracing technology as a source of strategic competitive advantage. eCommerce and the Internet The internet has had a phenomenal impact on the way we do business. Not only does it offer one of the most visible sources of competitive advantage to timber businesses, it has also evolved considerably from being a mere marketing tool. Nowdays, the internet allows businesses to trade securely online through eCommerce networks, using customised software applications that are specifically designed for the timber industry's requirements. It offers a practical way of accessing the very latest business management tools, which can then be deployed internal to organisations, thereby replacing traditional client/ server IT infrastructure. Web enabled software is the perfect solution for small to medium sized businesses that must keep track of the latest technology. Accessing business management software via the internet means businesses can use up-to-the minute technology at an affordable price, and since the software is hosted externally, the latest software developments and upgrades can be rapidly deployed without interruption. One Australian timber business recently reported the benefits that it gained with this technology. In the three |
